Personal Styling by Alina
Step into dress, where personal styling is more than a service—it's a relationship. 
For over 25 years, dress Boutique has been San Francisco's trusted destination for women who appreciate that true style is personal, not prescriptive.
At dress, you'll find more than carefully curated collections—you'll find Alina, your dedicated stylist who transforms the way you think about your wardrobe. No styling fees. No pressure. Just honest, expert guidance that helps you discover your most confident self.
Our Curated Collections
We proudly house San Francisco's most coveted designers, including Nili Lotan, Ulla Johnson, LoveShackFancy, FREECITY, Guest In Residence, Éterne, RE/DONE, Ronny Kobo, rag & bone, Simon Miller, and Rails. As many retailers have left the city, dress remains your exclusive destination to experience these luxury collections in person—where you can touch, try, and fall in love with pieces before they become part of your wardrobe.
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The Process
Every appointment at dress is personalized. Alina's expertise lies in building wardrobes that work effortlessly with your lifestyle. Through thoughtful styling and careful curation, she'll help you discover pieces that transition seamlessly from day to evening, season to season.
- Personalized & Private – Always always tailored to your unique needs.
- Convenient - We'll save you time panic shopping and work with you to curate looks that elevate not only you, but your lifestyle as well.
- Flexible Scheduling – Easy, in-store appointments that fit seamlessly into your busy schedule. We'll work around you.
- Savings – Skip styling fees and enjoy the benefits of a personal stylist, at no extra cost.
- Hassle-Free Alterations – We handle all of the details - the pinning, drop-off,& pick-up - so you can get the perfect fit with minimal effort - only the alteration cost applies.
- Exclusive Access – Shop new arrivals and enjoy early access to the most current collections.
Book Your Private Personal Styling Session
Transform the way you think about getting dressed. Whether you need a complete wardrobe refresh or help finding that perfect piece, we're here to make it effortless.
Book with Alina:
Call/Text: 415-860-7998
Email: alina@dresssanfrancisco.com
Available weekdays 11-7 | Weekend appointments available upon request
Visit in-store: 2271 Chestnut Street, San Francisco, CA 94123
Style is personal. Let's discover yours.